Flop App.
Social media for poker players.

Poker players lacked a dedicated space to track games, manage bankrolls, and connect with local communities. Existing solutions were either clunky spreadsheets built in the early 2000s or overly complex professional tools that alienated casual players.

The core objective was to architect an intuitive, gamified social experience that kept users coming back daily. By increasing session length and frequency, we aimed to seamlessly introduce premium subscription tiers and in-app purchases without disrupting the core user loop.